Yintoni ukhuseleko akufuneka phantsi kwe-paywall - kunye nexesha elidlulanga ukuba awukwazi ukunceda.
Ndimi Jason. Mna umlawuli we-Nudge.
Yenziwe ngexesha lokuqala nge-mama.
Uya kunika iingcingo zeChristmas kwi-website ye-niche art - i-shops ye-small shop ye-no one would think twice about. Enye kwindawo yale transaction, iinkcukacha ze-debit card ziye zithunyelwa. Ngeli xesha umntu wafumana, i-akhawunti yayo iye yandiswa.
Yenza iinyanga eziliqela ukufumana imali yayo. iintsuku I-transaction eyenziwe ngexesha elidlulileyo yokubhalisa.
Yintoni iingxaki. Akukho ngenxa yokuba iye yaziwayo - kodwa ngenxa yokuba akayi. Xa ndingathanda ngakumbi, ngalinye ndingathanda: oku kuthatha izigidi ezininzi ukuya ezininzi abantu ngosuku zonke. Isakhiwo esifanayo. Isiphumo esifanayo. Isakhiwo esifanayo ukufumana into efunekayo ekuqaleni.
Kwaye i-part eyenza ngokwenene? Uninzi abafazi ndingathanda ukuba akuyona ukuba kunokufumaneka. Zininzi ndingathanda ukuba oku yintoni i-internet yaye ngoku. Uyazi, kwizinye izikhathi uyazi, le nto iindleko.
Ndingathanda ukuba. Ngingathanda ukuba oku kufuneka iindleko.
Nazi inguqulelo elandelayo kwaye inguqulelo elandelayo.
I-Internet yinto elikhulu kakhulu esivela kumazwe omntu emva kwe-electricity. Billions abantu usebenzisa ngosuku. I-trillions ye-dollars zithembisa nge-internet. Ininzi yintliziyo - i-banking, i-shopping, i-communication, i-learning - isebenza ngoku kwi-intanethi.
Kwaye nabanye akuyona ukuba abantu zikhuselwe ku.
Ukugqiba, ngokwenene. Izixhobo ezininzi ziye ziye ziye ziye ziye ziye ziye ziye ukusuka Iingcingo, iingcingo zeendaba, iisayithi ze-lookalike, iingcingo ze-fraud - ziye ziye ziye zibonise iimarike ze-billion-dollar ngenxa yokuthintela abantu abahlobo abahlobo abahlobo abahlobo abahlobo abahlobo abahlobo.
Kwimeko, izixhobo ezininzi Ngaba ukhuseleko abantu? Zibonisa imali. Inyanga lokugqibela. $50 apha, $99 apha, $14.99 ngenyanga ngexesha. Iinkampani ezidlulileyo zithengiselele ixabiso ngokucacisa ukuba nayiphi na umntu awukwazi ukwenza oku ngexabiso.
Kwaye kuphela ingxenye yakho online ubomi ungakhawuleza ukhuseleko, kubhalwe. Ixesha elinye i-open season.
Yinto elikhulu kwihistoria lwezilwanyana, kwaye ukhuseleko kwi-actors zayo zangaphambili zithengiswa ngexabiso.
Nudge yi-extension ye-Chrome ezamahala leyo ibonisa i-confidence in-time kwi-websites. Uya kufake ngexesha elinye, kwaye xa uqhagamshelane, uyazi ukuba le sayithi esebenzayo.
I-Analysis ye-technical ye-bigger security tools inikezela - siye sikusebenzise ukuba, kodwa siye.
Yintoni Ukusebenza Yenza ukhuseleko inkinga elidlulileyo: ukunceda abantu abavelele ukufumana iimfuno ezizodwa-but-easy-to-mis-mis. I-URL yokuzonwabisa esuka ngegama elinye. I-lookalike check-out page. I-site ye-"outlet" ye-brand ebonakalayo iivenkile. Yintoni into ebonakalayo ukuba umntu wabelane.
Yintoni i-base layer. I-Free. Ngoku.
Yintoni iingxaki ezininzi ekubeni: Indlela Nudge ukwenza imali?
Imibuzo ye-affiliate ye-Amazon, i-eBay, i-Walmart, i-Target, njl. Xa abathengi bafumane ngokufanelekileyo ukuba bafumane kwiinkalo ezininzi ze-shops ezininzi, sincoma i-commission ezincinane.
Umgaqo iye yenzelwe kwakhona, ngokubhaliweyo, kule sayithi, ukuze ufumane:
Imibuzo ye-affiliate ayikwazi ukuxhaswa kwi-trust scores. Never.
I-brands inokukhokha i-Nudge $0 kwi-commission kunye nokufumana i-95/100. I-brands inokukhokha i-10% ye-commission kunye nokufumana i-60/100. Izixhobo zihlanganiswa kwiinkcukacha ezisemthethweni - i-BBB ratings, iimpazamo ze-FTC, i-history ye-regulatory, i-age ye-domain, i-customer service patterns. Ixesha lokufunda i-affiliate money yokufunda i-score yi-day ye-Nudge ibala. Ngoko ke akayi kuba. Kwaye akayi.
Kwakhona siphinde:
Zonke ingxaki yinto ukuba ukhuseleko kufuneka akufanele nawe - akukho imali, akukho idatha, akukho ubumfihlo.
Nudge akuyona. It is a starting point.
I-trust scores isebenza njengomgangatho. Zifumana iindawo ezininzi ezininzi ezininzi ezininzi ezininzi ezininzi ezininzi. Kodwa kukho izinto ezininzi ezininzi ezibonakalayo - ukucaciswa kwinkqubo ezininzi, iilwimi ezininzi, ukweseka kwewebhu ngaphandle kwe-Chrome, iingcebiso ze-automated kwiifayile ze-check-out ezininzi.
Thina ukwakha yonke into, kwaye yonke into iya kuba khulula. Izixhobo akuyona ukwakha izixhobo zokhuseleko ezininzi. Kuyinto ukwakha enye elula kakhulu. Oko unako usebenzise ngaphandle kokufunda. Oko omnye umfundi omlinganiselo umlinganiselo unokufunda. Oko efanayo kuba umntu kufuneka ukwenza oku ngaphandle kokufaka phantsi umgca.
Ukuba ukholelwa ukuba i-Nudge yinto efanelekileyo, into engcono ukuyifaka ukuba umntu omdala emzimbeni wakho. Qinisekisa ukuba unayo nje. Akukwazi ukuyifaka kwakhona. Yinto epheleleyo.
I-Internet ayidinga ukuba yindawo apho kuphela abantu abaninzi imali ziyafumaneka.
Yintoni? Yintoni yintoni yintoni yintoni.